Model Context Protocol

Connect AI assistants
to advertising

The Tap MCP server enables Claude and other AI assistants to search media inventory, plan campaigns, and generate creatives through natural conversation.

Get startedView REST API
Overview

What is MCP?

Model Context Protocol (MCP) is an open standard that allows AI assistants to connect to external tools and data sources. Think of it as a universal adapter that lets AI work with your services.

Tap implements an MCP server at mcp.tap.co that exposes our advertising marketplace capabilities.

MCP

How it works

Three simple steps

1

Configure your AI assistant with the Tap MCP server URL

2

Ask your AI to search inventory or plan campaigns

3

The AI uses Tap tools to execute your requests

Capabilities

Available Tools

The Tap MCP server exposes these tools to connected AI assistants.

Search Platforms

Find advertising platforms matching your audience and targeting criteria. Filter by market, demographics, format, and budget.

searchPlatforms

Create Plan

Build optimized media plans with budget allocation across channels. AI handles the complexity of multi-platform campaign planning.

createPlan

Generate Creative

Produce display ads, audio spots, and video creatives at scale. Assets are automatically sized for platform specifications.

generateCreative
Getting Started

Setup

Add the Tap MCP server to your AI assistant configuration.

Claude Desktop

Add this to your claude_desktop_config.json

claude_desktop_config.json
{
  "mcpServers": {
    "tap": {
      "url": "https://mcp.tap.co",
      "transport": "sse"
    }
  }
}

Authentication

The MCP server uses the same API keys as the REST API.

Get an API key

Request access to receive your key

Request API access
Demo

Example Conversation

Here's what a conversation with an MCP-connected AI looks like.

Claude with Tap MCP
U

Find radio stations in New York reaching adults 25-54 with a budget under $50 CPM

Using searchPlatforms
AI

I found 47 radio stations in the New York metro area matching your criteria:

WXYZ Morning Drive$32 CPM
Metro News Radio$28 CPM
Classic Hits 98.7$45 CPM

Would you like me to create a campaign plan with these stations?

Ready to connect?

Get an API key to start using Tap with your AI assistant.

Request API AccessView REST API docs